It’s all too easy for fans to shake their fists and shun production heavy tracks, demanding ‘proper music’, with guitars and drums and that. But that’s really boring; I’d like to see a full four-piece band attempt to do what Posh Chocolates manage to pull off so nonchalantly. A lesson in perfect production, Posh Chocolate’s fifth single Dose gifts us a sound that some bands can’t even manage by their fifth album.
If you’ve listened to their previous release Gaudy, you’ve likely only just got it out of your head. The tunes made by frontman and producer, Christian Ellery, are dangerously catchy. Layering upbeat percussion over funk-inspired guitar, Dose sees the energy of Gaudy and raises it, swapping sarcastic cynicism for an undeniable summer song that throws you headfirst into the 2020 dream; a bar somewhere sunny with your mates.
I’m biting my tongue on the cliché comparison to The 1975. As easy as it would be to liken Posh Chocolate’s high-energy, production heavy indie pop to something like Girls,I don’t think it does them justice. In fact, I don’t even think attempting to slot them into one particular genre does them justice. With each layer of the song you get the sense of a different influence, coming together for the final project that’s catchy, but far more intricate than any comparison to The 1975 could give them credit for. There’s real craft here, a fact that’s evident in Christian’s long resume of experience playing with a whole host of other artists, from smooth R&B influenced Miller Blue through to Blazin’ Squad (random). You get the sense that he’s so well versed in his instruments that these carefully layered, perfectly crafted tunes just roll out of him, like he’d just shrug them off as ‘all in a day’s work’. I know this probably isn’t the case, each song must have been slaved over, but Dose especially doesn’t feel that way – something rare for a song this catchy.
And you get all that from just the first verse. The drop into the spoken word ridge brings a whole different kind of virtuosity to the song as Christian conducts the same effortless control to his lyricism. Painting a picture with intense detail, flowing in and out of these specific descriptions of a “self-confessed slut for a genre influx”, you’re left captivated by this poem as the song suddenly widens back out, flying back up into the happily cliché, stuck-in-your-head-all-week chorus; “pick up, pick up the phone, I need my daily dose”.
My only problem with the song is that it can’t be enjoyed how it deserves to be. Dose is too big of a track to fit in my kitchen, it deserves a packed crowd or at the very least a shit speaker crackling over a busy beer garden. I don’t doubt that one day in the hopefully not too distant future, we’ll see Posh Chocolates gracing the stage on a sunny festival Saturday, topping off a high-energy set with this newest offering; a tune that deserves to be the track that makes them.